Many people who are new to Facebook or don’t quite understand how business pages work incorrectly setup a facebook personal page to represent this business.  There are advantages and disadvantages to doing this.

Advantages

• It’s easy to get people to like your page by sending a friend request.

Disadvantages

• Doing this violates the Facebook Terms of Service and if they notice you are using a personal page to represent a business they will remove your page and you will lose access to it.
• You have to login as a different user to update your business posts
• You don’t get to use all the cool website widgets that Facebook provides for business pages.

If you’re using a personal page to represent a business you are probably not realizing that it just isn’t worth it to lose your page and all your fans.  I have good news for you thought…It’s possible to convert your Facebook personal page to a business page and convert all your “friends” to “likes”.

For more details check out this article on Facebook or if you want to dive right in use this link to convert your personal profile to a business page.

Many business owners make the mistake of having a nephew or family friend create their website because he/she is “good with computers”.  Like kicking a field goal while the game is on the line, there is a lot of planning and experience necessary to design a website that will produce the desired result.  Those results being a credible and professional looking website that will attract new clients and land you new business.

RH Web Solutions is a website marketing firm providing services in Massachusetts and beyond.  Contact us today for a free consultation.

Happy New Year from RH Web Solutions!

Online Press Releases are a great way to improve your SEO and promote your business online.  Publishing press releases will give your website more incoming links which will improve your Google Juice.  It will also give your business additional online visibility because the online press release websites generally rank very high in the search results.

Some reasons you might have for writing a press release are:

• Announce the launch of a new product or service.
• Announce an event your company is organizing or participating in.
• Announce special offers.
• Announce donations to charities (Ex. Toys for Tots drive) or contributions to the local community.

One of the online press release websites we recommend to our clients is 1888pressrelease.com.

For tips on how to write a press release check out this article.  After you’ve gone through all the trouble writing your press release why not send it out to the local papers if you think its newsworthy!

RH Web Solutions provides web design and online marketing consulting to businesses in Massachusetts and beyond.

As holds true for all social media you only get back whatever you put into it.

You should not have a Facebook business page if you won’t be updating it on a regular basis.

You should have a facebook page if you want to connect with your existing customer base and have new people become aware of your business by your existing clients “liking” your page and “commenting” on your posts.

One of the challenges most businesses face when creating a facebook page is finding a way to get people to “like” their page.

We have a few tips to help you get more likes on your facebook page:

1. Invite your friends to “like” your business page.
2. Send out a corporate email to your employees to have them “like” your business page and suggest it to their friends.
3. Create a custom landing page that’s optimized to get more likes from new people that visit your facebook business page.  For an example of an effective Facebook landing page check out our facebook landing page.

So, if you’re willing to put in the time a facebook business page can be a great way to connect with your customers and get more people to learn about your services.

Contact us to learn how we can help you get more Google Juice.

RH Web Solutions provides web design and online marketing consulting to businesses in Massachusetts and beyond.

Well, the old adage “You get what you paid for” definitely applies here.  You can get a $200 website and check that “to do” off your list, but you won’t be getting something that will help you promote your business and helps you make more money.

Anyone who does business with us sees the value in what we do and understands the difference.  Our SEO Websites are optimized to perform well in the search engines and are effective at getting people to understand why your business is different than your competitors so they will want to contact you.  Our websites are optimized to help you make money and get as many leads as possible.  And yes, they cost more than $200…but, you get what you pay for and an effective website can pay for itself many times over by allowing people to find your business online when they search for keywords related to your business.

Contact us to learn how we can help you.

RH Web Solutions provides web design and online marketing consulting to businesses in Massachusetts and beyond.

To learn more about SEO Web Design contact us.

RH Web Solutions provides web design and online marketing consulting to businesses in Massachusetts and beyond.

However, Flash websites have many drawbacks and we believe these out weigh the benefits.

Drawbacks of a Flash website

A Flash Website on the Apple iPad

• A Flash website will not display on a mobile browser such as the iPad or iPhone. The person will see an entirely blank black screen when the try to surf a Flash website. This is especially troublesome if someone finds a restaurant on Yelp or some other website and tries to click through but is greeted with a black screen. There are ways to work around this issue and we will talk about them in a future article.
• A Flash website cannot be optimized for searching like an HTML website can. Search engines can’t read a Flash website like humans can and therefore can’t index any of the content. Generally, Flash websites rank very poorly in the search engine results. For a business that relies on the internet for leads this can be a showstopper!
• In addition to these two major reasons we feel that Flash websites are difficult to maintain and are not very scalable when you need to modify the layout and design.

So, you might want to think twice before investing in that Flash website. It might look great, but chances are it is not the right solution for your business.

Contact RH Web Solutions for a free website consultation.

Choosing a domain name can be really simple, but if you give the process a little more thought you can really increase your ROI. Here’s the reason why.

A domain name with keywords in it can really boost your rank in the search engines. For example, if the name of your company is XYZ Home Builders and you’re located in Norwood, MA, you might think xyz.com would be a great domain name, right?

Wrong. Google and many other search engines rely heavily on the keywords in your domain when ranking the search results for a given keyword phrase. So if you think your customers will search for Home Builders or Contractors you might want to use a more keyword rich domain name such as xyzhomebuilders.com or xyzcontractors. If you don’t believe us, the next time you do a Google search pay attention to the keywords you used and notice how the websites with those keywords in the domain name are at the top of your results.

Conclusion: There’s a popular saying “Those who fail to plan, plan to fail”.  It’s important to take the time and plan out your website even for something as simple as choosing a domain name.  If necessary speak with a web design consultant before making important decisions like this.

RH Web Solutions provides web design and online marketing consulting to businesses in Massachusetts and beyond.